Fish Ease

When I designed Fish Ease I tried to push myself in a direction of packaging products that I would not normally choose to do. I chose something I was not interested in and made myself interested in it. It was to appeal to an older generation as a look from the past, and a younger generation as vintage. To create this effect I combined an old-fashioned color scheme, vintage texture, larger drop shadows, and older looking images. My objective was to make the text and imagery look like an old fashioned poster with modern elements.